Online Personal Training Software Pricing: What You Actually Pay (2026)

If you are comparing platforms, the real question is how much does online personal training software cost once you count seats, client tiers, and the add-ons you actually need. List prices alone rarely answer it. Most vendors charge a base plan by client count (or coach seats), then stack optional modules for nutrition, payments, branded apps, or automation.

This guide gives you a reading framework, a public pricing snapshot as of 2026-09-22 (with source URLs), worked scenarios at common roster sizes, and a clear place for Trainrr without fake “cheapest” rankings. For choosing by fit rather than price alone, see how to choose online coaching software.

How online coaching software is priced

Vendors mix a few models. Knowing which one you are looking at stops you from comparing apples to oranges.

Free forever vs free trial

Permanent free tiers use a hard client cap (good for testing, thin for a full business). Others offer a time-limited trial (often 14 days), with or without a card.

Per coach vs per client tier

Many plans are one coach (or a few seats) with a maximum active clients band. Crossing a band raises the price. Studio and team plans unlock seats and higher caps. Check whether assistants are paid seats.

Annual vs monthly

Annual billing usually lowers the effective monthly rate. Some pages foreground annual-equivalent numbers; others show monthly cards and mention savings in FAQ text. Always note which cadence a quote uses.

Add-ons

Base plans often cover workouts and messaging. Nutrition, autoflows, on-demand libraries, payments, video coaching, or white-label apps may be separate. At mid scale, add-ons can exceed the base plan.

Payment processing

Even when payments are “included,” you usually still pay the processor (for example Stripe). Only trust “no extra platform fee” when the vendor’s public FAQ or pricing page says so.

Typically included vs add-on

Often in the base plan: client profiles, workout programming, messaging or check-ins, a coach dashboard, and a client app (native or web). Depth varies by product.

Often add-on or higher tier: meal plans or recipe books, automated flows, on-demand libraries, packages and payments, branded apps, extra seats, Zapier-style automations, priority support.

Usually outside the software price: payment processor fees, content production, ads, and any separate CRM or booking tool.

Public pricing snapshot (as of 2026-09-22)

Figures below were re-checked on 2026-09-22 (Europe/London). Always confirm the live page before you buy. Prices are USD unless a page says otherwise.

Everfit

Source: everfit.io/pricing

Starter: Forever Free, up to 5 clients
Pro: from $19/mo monthly / $16/mo annual at 5 clients; scales by client count (examples monthly: 10 clients $29, 20 $49, 50 $95, 100 $140)
Studio: from $105/mo monthly / $88/mo annual at 50 clients
Enterprise: Contact us
Add-ons (monthly / annual): Autoflow from $29 / $24; On-Demand Collections $25 / $21 (included in Studio); Payments & Packages $9 / $8; Meal Plans & Recipe Books $39 / $33
Clients are free; no credit card required for trial signup

Trainerize (ABC Trainerize)

Source: trainerize.com/pricing

Card figures and FAQ text on the same site do not always match. Prefer the pricing-page card as the displayed headline, and confirm the live toggle when you buy.

Basic: Free, 1 client (permanent free plan per FAQ)
Grow: pricing page card lists Grow at $9/month; FAQ text on the same site lists $10/month (up to 2 clients)
Pro 5: card shows $23/month; FAQ says Pro starts at $25/month for up to 5 clients
Studio Plus: card $248/month; FAQ mentions Studio Plus from $275/month for up to 500 clients
Add-ons (from page): Business $25/mo (Grow/Pro); Advanced Nutrition $20/mo (Grow/Pro5/15) or $45/mo (Pro30-200); Video Coaching $10/mo (Grow/Pro); Stripe Integrated Payments $10/mo (Grow/Pro); Custom Branded App one-time $169 setup (Pro). Studio includes many add-ons
Annual billing saves 10% per FAQ
Do not invent seat ladders beyond what the page shows

TrueCoach

Source: truecoach.co/pricing

These are annual-equivalent rates as foregrounded on the page (the site notes equivalent month(s) free when comparing annual vs monthly). Raw separate monthly list prices were not clearly listed on fetch.

Starter: $26.34/mo up to 5 clients
Standard: $57.99/mo up to 20 clients
Pro: $136.99/mo up to 50 clients
Automated payments included; custom pricing above 50 via email; 14-day trial; all USD; FAQ states "no extra fees" for what you see on the page

Kahunas

Source: Kahunas help: package prices (no dedicated marketing pricing URL at check time)

Essentials: $35/mo or $315/yr (up to 25 clients)
Growth: $69/mo or $621/yr (up to 50 clients)
Ultimate: $99/mo or $900/yr (unlimited clients plus branded iOS/Android apps)

Trainrr

Source: trainrr.app/pricing

Starter: $19/mo up to 20 clients
Growth: $35/mo up to 100 clients (payments, branded app, lead forms, 2 seats)
Scale: $75/mo unlimited clients (team, Zapier, priority support)
14-day free trial, no credit card to start
Limited WELCOME50: 50% off first 2 months (as listed on the page as of 2026-09-22)
Product coverage includes workouts, nutrition, messaging, habits, payments on Growth+, and client iOS/Android apps
Everfit | Free up to 5 | Pro ~$49/mo at 20 (monthly) | Studio from $105/mo at 50 | everfit.io/pricing
Trainerize | Free 1 client | Grow card $9/mo; Pro 5 card $23/mo | Studio Plus card $248/mo | trainerize.com/pricing
TrueCoach | Starter $26.34/mo eq. (to 5) | Standard $57.99/mo eq. (to 20) | Pro $136.99/mo eq. (to 50) | truecoach.co/pricing
Kahunas | Essentials $35/mo (to 25) | Growth $69/mo (to 50) | Ultimate $99/mo unlimited | Kahunas help article 214
Trainrr | Starter $19/mo (to 20) | Growth $35/mo (to 100) | Scale $75/mo unlimited | trainrr.app/pricing

Worked cost scenarios (verified numbers only)

These are illustrative totals using public list figures. They are not quotes. Add processor fees and any optional modules you need.

Scenario A: Solo coach, about 5 to 10 clients

Everfit: Free up to 5; at 10 clients Pro monthly example $29. Add Payments & Packages ($9/mo) if you bill in-platform (source).
Trainerize: Grow card $9/month (FAQ also lists $10/month up to 2 clients: confirm live). Pro 5 card $23/month for that band (source).
TrueCoach: Starter $26.34/mo eq. up to 5; Standard $57.99/mo eq. up to 20 (source).
Kahunas: Essentials $35/mo covers up to 25 (source).
Trainrr: Starter $19/mo covers up to 20 (source).

Free tiers help you test. Once you need payments, nutrition, or a branded app, compare base + add-ons.

Scenario B: Growing coach, about 20 to 50 clients

Everfit: Pro monthly examples 20/$49 and 50/$95; Studio from $105/mo monthly at 50. Meal Plans ($39/mo) or Autoflow (from $29/mo) raise totals fast.
Trainerize: Cards show Grow and Pro 5 entry points; Studio Plus card $248/month. No unverified seat ladders. Add Advanced Nutrition ($20 or $45/mo by plan) and payments ($10/mo on Grow/Pro) if needed.
TrueCoach: Standard $57.99/mo eq. (to 20); Pro $136.99/mo eq. (to 50). Automated payments included per page.
Kahunas: Growth $69/mo (to 50); Ultimate $99/mo unlimited with branded apps.
Trainrr: Growth $35/mo (to 100) includes payments, branded app, lead forms, and 2 seats.

This is where "cheap base + modules" vs "higher base with more included" matters.

Scenario C: Studio or small team

Everfit: Studio from $105/mo monthly / $88/mo annual at 50; On-Demand Collections included in Studio; Enterprise contact sales.
Trainerize: Studio Plus card $248/month (FAQ also from $275/month up to 500); many add-ons included at Studio per the page.
TrueCoach: Custom above 50 via email; public Pro band caps at 50.
Kahunas: Ultimate $99/mo unlimited with branded iOS/Android apps.
Trainrr: Scale $75/mo unlimited with team, Zapier, and priority support.

Seats, permissions, and who owns the client relationship matter as much as the sticker price.

How to avoid pricing surprises

Confirm billing cadence. Annual-equivalent headlines are not the same as a monthly card price.
List must-have add-ons. Nutrition, payments, branded app, automation: check each against the plan you will actually buy.
Watch client caps. Crossing 5, 20, 50, or 100 clients is often when the bill jumps.
Count seats. Assistants and co-coaches may need paid seats or a higher plan.
Reconcile card vs FAQ. Trainerize is a clear example: card and FAQ figures differ on Grow, Pro, and Studio Plus. Use the live toggle at checkout.
Budget processor fees separately, and re-check before renew. "Payments included" usually still means Stripe (or similar) on top. Public prices change; this article is a dated snapshot, not a contract.

Where Trainrr fits on price

Trainrr pricing is built around simple client bands rather than a long add-on menu for core coaching:

Starter ($19/mo): up to 20 clients for coaches who want workouts, nutrition, messaging, and habits without jumping tools.
Growth ($35/mo): up to 100 clients with payments, branded app, lead forms, and 2 seats.
Scale ($75/mo): unlimited clients with team features, Zapier, and priority support.

There is a 14-day free trial with no credit card to start. As of 2026-09-22 the pricing page also lists limited WELCOME50 (50% off the first 2 months). Details live on trainrr.app and the pricing page; this article does not invent discounts beyond that page.

Trainrr is one option in a fair field. If another tool meets your must-haves at a total cost you prefer, choose that. If you want clear bands in an all-in-one, trial one real client week before you commit.

FAQ

How much does online personal training software usually cost per month?

Public entry plans in this snapshot range from free (hard client caps) to roughly the mid-$20s annual-equivalent or low-$20s monthly for small paid tiers, then climb with client count and add-ons. Mid-size rosters often land between about $35 and $140+ per month depending on vendor, billing cadence, and modules. Studio cards can sit in the low hundreds.

Is free coaching software enough to run a business?

Free tiers are useful for learning the product and coaching a tiny roster. They usually cap clients (for example 1 or 5) and omit payments, branding, or team seats. Most coaches outgrow free once billing and client apps matter.

Do I pay per client or per coach?

Both patterns exist. Many products sell a coach plan with a client maximum. Others scale the monthly fee as client count rises (see Everfit Pro examples). Always read the cap and the next band before you market a big intake.

Are branded apps and nutrition always included?

No. On several vendors those sit in higher tiers or as paid add-ons (for example Everfit meal plans, Trainerize Advanced Nutrition or custom branded app setup). Kahunas Ultimate and Trainrr Growth are examples where branding is packaged into a named plan on their public pages.

Why do Trainerize card prices and FAQ text disagree?

As of 2026-09-22, the Trainerize pricing page card lists Grow at $9/month, Pro 5 at $23/month, and Studio Plus at $248/month, while FAQ text on the same site cites $10, $25, and from $275 respectively for related plans. Treat that as a live-site discrepancy: confirm the toggle and checkout total when you purchase.

Next step

Price is only half of fit. Shortlist two or three tools, then use how to choose online coaching software. To try Trainrr, start from trainrr.app/pricing or the homepage, run one client through a full week, and decide from real workflow data.